Skip to main content

The Straw

The Internet is a wonderful invention. Like the discovery of fire, the invention of the wheel, Gutenberg's printing press, fermentation, distillation, the Brazilian wax and XML, it revolutionised our lives. One of the reasons why the Internet has staying power is because everything you could possibly think of is available within a few clicks. Eel porn? Yip. Midgets mud wrestling? Probably. Rants against people who call midgets midgets instead of little people? Yes. Mothers Against Drunk Driving? Of course. Drunk Drivers Against Mad Mothers? Slayer be praised! Indeed. The Internet also has less educational side effects like Sparknotes and MIT's entire university course material. Free!

Why is this web of intrigue so damn intriguing? Everything is free! Until recently, you didn't have to sit through propaganda of adverts to see a streaming video on youtube. You certainly didn't have to worry about licensing rights to listen to a song on Now you do. Man Standing used to be a great site. From scrobblers to radio stations to plug-ins for virtually every music player available, sharing your passion for music has never been this convenient. They certainly had the slickest looking player available. Major labels picked up second rate half-baked punk bands who smell like teen spirit from These artists went on to sell millions of units of that stone age technology called compact disks. It seemed like a win-win all around. What went wrong?

The Straw

Suddenly, you have to pay to listen to streaming audio. Now, this would not be such a big deal if Internet access outside of Germany, the UK and America were freely available. Only its not. In South Africa, we have the most expensive telecommunications in the world. Certainly, three odd Euros per month is not too much to pay to starving artists.

Only it's not going to starving artists. It's contributing towards Hannah Montana's training bra and Britney Spears's rehab. Not to mention the raise that some CEO who thinks that Josh Groban is the best thing since titty plugs will get for suing the dentures out of some old lady who doesn't even know what P2P is for downloading a rap artist she would kick in the balls if she even knew him or what he was saying about ladies like her in his nursery crimes.

The big 4 labels need to wake up and realise that you can't force your market to buy your product in a format in which you want to provide it. How would you feel if they stopped making coffee mugs with ears and you had to sip hot drinks out of a hot ceramic container without a handle? Simple. You'd stop buying those ceramic containers. How would you feel if the huffing and puffing badass lawyer of ceramic container companies came huffing and puffing down your neck, forcing you to drink hot drinks out of a ceramic container that you can't even hold in your hand? This is not free market capitalism. This is a cartel and it deserves to go bankrupt, just like that little syndicalist experiment called General Motors.

Yet there is more wrong with this than merely Mafia tactics. The big four can carry on syndicating to the likes of and Myspace all they like, but they are missing the point. Like NIN, they should embrace this viral marketing medium - the kind of marketing that money can't buy - and cash in on it instead of trying to swim against the streaming. How do you do this?

Connect With Fans, Give Them a Reason to Buy

It's painfully simple. Connect with the fans and give them a reason to buy. Trent Reznor is rolling in the cash. It's not because of his fame - his status as a sex symbol has long since waned. It's because he connects with his fans and he gives them a reason to buy his music. He realises that music is a social phenomenon that is meant to be shared among all and sundry. You can't record the world's greatest album and keep it in a box. Led Zeppelin tried and tested this exact same model during their meteoric rise to fame. They never even released a single, they were loathed by critics and detested by radio, yet they are among the best selling artists of all time. Why? They connected with their fans in a big way and they gave them a reason to buy their records. Pearl Jam and Tool prove that you don't even have to be talented - just connect with your fans and be a little creative with your CD packaging, and it will sell - even if it leaks on P2P networks before being released.

Some Facts About Music

  • Music makes a shitload of money. Artists don't. Music publishing - selling your tunes to movie soundtracks or adverts - this makes money. For your record company. Artists are lucky to get a percentage.

  • Record companies will always be the bad guys.
    Nobody is going to buy an album merely because it has a SonyBMG logo on it. In fact, after their rootkit extortion fiasco, people will put it back and not buy it specifically because it has a SonyBMG logo on it. Record companies are obsolete, as artists no longer need to sell their souls for exposure. It takes a little bit of skill, it takes blood, sweat and tears, it takes a bit of getting the Internet sussed and you're the next big thing - whether the big 4 like it or not.

  • You can't stop P2P downloading. It doesn't matter what you do, P2P is here to stay. Copyright is by its nature not applicable to CDs or DVDS, since these are not originals, but copies to begin with. Besides, studies have shown that those who use P2P do discover new music end up buying lots of music. Why would you want to cut off your nose to spite your face?

  • Fans don't mind giving money to artists. Radiohead, NIN, you name it. Fans love their musical heroes, but they despise anything that stands between them and their heroes. Anything that could help you to connect with your musical heroes is good. This means P2P good. Anything that distances you from your musical heroes is bad. This means record company bad. This means P2P lawsuit bad. This means DRM bad.

  • If it aint broke, don't fix it! Napster didn't need fixing. didn't need fixing. CD dynamic range did not need fixing. CDs did not need fixing to piss off the record buying public who could no longer rip their music to their MP3 players thanks to DRM. Smart move, assholes.

  • I want my MPfree! An album is by its nature a promotional item. Give it away with magazines, share it freely on P2P networks, allow fans to remix it, crap on it, play frisbee with it, snarf off it, whatever. The point of an album is to promote a band. Preferably a band with a badass live show that you can't replicate - no matter how high your resolution is or how many channels of stereo you want to add. If an 'artist' like Madonna or Britney can't keep a tune, then they should work on showing their tits or something, but they can't be expected to pay their rent with promotional items. They're entertainers, first and foremost. They have to entertain in the flesh and their albums are merely promotional items to promote their shows.

Between the low audio quality of CD to compensate for iPod listening, the lack of freely available good quality albums, the difficulties compared with the former convenient uses of existing infrastructure to share music and the dangerous, unconstitutional assaults that these clowns are conducting to try and force us to buy antique technology, there really is very little reason to still buy music. As a music passionate, I could endorse a live show and buying a t-shirt or even a CD directly from a band, but cut out the middle man whenever and however you can. Unless you really want to sit through more Pop Idols?


timethief said…
You said it all and you said it so well. I'm truly "broken up" as the lastfm decision also applies to Canada. We are both out in the cold and this is just plain stupid. aarghhhhh!
Bikini-Hotline said…
I also really enjoyed and am left "out in the cold." I emailed them personally, with no response to date, stating my frustrations with their new found payment requirement for those outside of the US, UK or Germany. Frankly, I think it's a bad move on their part as there are other sources to enjoy for free. I also retracted my StumbleUpon review as it raved about free music...which obviously no longer exists for all and made them aware also. However, I believe these statements fall on dead ears. Good post and thanks so much for sharing.
It's all about greed. It's not about the music anymore, it's about the money. Record companies abuse the DCMA act even though they can't back up their claims.

The business models the record companies have nowadays is retarded.

P2P, etc., will be around in one form or another.

Power to the artists!

Popular posts from this blog

Fist bump the Trump

I must confess that I did not follow this election as it unfolded, because I have no skin in this game. I only became interested when I saw the crocodile tears on Facebook.

What fascinated me more was that the Trump supporters came out of the closet for the first time to voice their opinions. Virtually none of these Trump supporters espoused racist, misogynistic or any of those kind of deplorable views. Most of them were just pointing fingers at the know-it-all Clinton supporters.

What characterised this election? Rather than enlightened liberals waging a culture war with backward rednecks and hayseeds, three things characterised this election for me:
Shared hubris: Our candidate is bad, but the other candidate is even worse. Both parties seemed to espouse this sentiment.Joe Sixpack's Revenge: Based on voter turnout and based on for whom the largest voting group voted, this election was the revenge of the average American. That is average American by sheer number. Nobody bothered t…

Why has outrage come to dominate platforms like Twitter?

This question was posted on twitter by Sarah Britten Pillay. I shall try to answer that here, or at least address some of the topics surrounding this notion.

What makes a platform like Twitter more outrageous than the next? A brief summary of my thoughts on the topic: It would be interesting to contrive some outrage meter that could detect outrage levels in a piece of text.Plenty if not most of social media outrage is manufactured as a distraction.Outrage that isn't manufactured can be analysed by means of kin selection concepts from biology.If you aren't entirely sold on the sociobiology idea, then the balance of risk and incentive from game theory can also shed some light on the rationale behind social media outrage. Outrage levels are too damn high I do agree that social media platforms tend to be filled with more outrage than others, but as far as I know there is no means of detecting or measuring outrage. The need exists for some outrage quotient or some method of classify…

White tears the most valuable currency but not as valuable as fauxtrage

This formerly glorious publication which I shall not even bother naming has also fallen into the habit of censoring its comments section, at least when it comes to white tears. Fortunately, I could still save this obviously far superior comment from the rather myopic agitprop from whence it came. I know it is superior because the quality of your commentary is inversely proportional to how long it stays unscathed. That's why the sanctimonious finger-wagging op-eds rarely get deleted, but the comments rarely last long.
Anyone - black or white or of any other pigmentation persuasion - with a Rhodes Scholarship can but only cry White Tears. Someone with a Rhodes Scholarship is in the very lap of privilege, the likes of which not even the majority of pale South Africans born with a silver spoon will ever see. That is why it is not uncommon to see their ilk waiting on tables instead of whipping their slaves on their ill-begotten land, which they refuse to give up, you see.
A similar campa…